Spot story candidates earlier
See new publication activity in a more usable form so communications work starts closer to the moment of relevance.
Solutions
Help communications teams turn complex research into clearer public-facing stories.
Impact Liaison helps communications teams spot new research activity sooner, understand why it matters, and build toward briefing-style explanations that are easier to use outside specialist circles.
Current Pressure
What slows this team down today.
- Research outputs are often technically dense and hard to translate quickly into stories for wider audiences.
- Communications teams find out about useful stories too late, after momentum has already passed.
- Too much effort goes into first-pass explanation before a story can even be shaped.
Impact Liaison Value
What the platform helps this team do.
- Identify new research outputs that may deserve public-facing communication.
- Get clearer context around why a publication or area matters before writing begins.
- Build toward faster briefing and story-development workflows for non-specialist audiences.
In Practice
How that value shows up in day-to-day work.
Reduce blank-page effort
Use structured research context as a starting point for translating complex work into clearer language.
Bring external context into the story
Use linked company and research signals to shape stories that feel more relevant beyond the institution.